Science Communication

How to communicate science 

Science Communication 101- Basic Concepts

This video provides basic concepts and recommendations to communicate Science

Highlights:

  • Basic rules
  • Communication objectives
  • Ongoing project, raise awareness and / or share important information
  • Type of Audience
  • Who, why and how
  • Key Message (s)
  • Always write an index and have a script

 

 

How to communicate science effectively in 3 minutes

Science Communication 101 – Elevator Speech

This video provides some guidance for science communication in an informal and short period of time setting: the elevator speech/pitch

Highlights

  • Informal context
  • Main components
  • The key message is delivered at the beginning because it explains "why the audience should care"
  • Start the presentation with a question or unexpected comment
  • Focus on why it is important and personal
  • Leave the audience with a "to do" action

 

 

How to introduce science to different types of audiences

Science Communication: Brief Science Introduction and ABT Technique

This video provides some guidance related to a very common procedure for introducing a science concept or project called: "ABT" (And, But, Therefore). This is a great technique to explain a scientific project or concept in a short period of time.

Highlights:

  • ABT: "... and ... but ... therefore ..."
  • Suitable for formal contexts (60 Seconds)
  • [Hook sentence] and [scientific fact] however [knowledge gap] therefore [what you are doing]
  • 3 minute presentation
  • ABT Extended Format
  • [Hook sentence] and [scientific fact] however [knowledge gap] therefore [what you are doing, brief description of methods, preliminary results, impacts on society]

 

 

How to explain Facts vs Myths

Science Communication: Science facts and myth busters

This video provides very basic techniques for communicating scientific facts or concepts, as well as Science Myth Busters.

Highlights:

  • "For your information ..." but: (the fact) "interactive, simple and with references".
  • Typically  start with a question, immediately provide an answer and then provide the background and scientific support.